Mobile Collaboration for businesses - Socialwok for iPhone & Android available now in the Apple App Store and Android Marketplace

14 Sept 2010 - Voiceroute Pte Ltd is launching Socialwok for iPhone (http://socialwok.com/iphone) in the Apple App Store and Socialwok for Android (http://socialwok.com/android) in the Android Marketplace. Socialwok for iPhone and Android both represent a major milestone for Socialwok, one of the world's leading business social collaboration service with over hundreds of thousands of users and from over 10,000+ businesses. Socialwok also recently won the Frost & Sullivan APAC 2010 New Product Enterprise Collaboration award.

"We have gotten lots of feedback from our users that their organizations are increasingly distributed and on the mobile. This makes mobile collaboration an increasingly important area of focus for Socialwok. Socialwok's vision for mobile collaboration is to allow any professional worker to take any piece of information he has whether it is an idea, a file, document, a picture or his location and share it with his co-workers from his smartphone in a fast and secure way. Google Apps users would be able to collaborate directly from their phones by posting status messages with attached Google Docs, Google Calender Events and more.", says Ming Yong, Socialwok CEO.

"Our mobile approach is very different from our competitors like Yammer, SocialCast or Salesforce Chatter where their philosophy is that mobile clients are second class citizens to your web application. In Socialwok's case, mobile is as important if not more important than the desktop web browser version.", says Ming Yong, Socialwok CEO.

"We have also taken the approach of leveraging some of the native functionality for the mobile platforms of Android and iPhone. On Socialwok for Android, users can access their camera and attach a picture to a status update. Users can also take advantage of new functionality for Android like Google and Google Apps account authentication that allows Socialwok users to do one-click authentication to Socialwok. As such, Socialwok for Android supports only the newer Android OS releases like 2.1 (Eclair) and 2.2 Froyo."

• Support for Android OS 2.1 (Eclair) and 2.2 (Froyo)
• Google Account Sync - Login with Google Apps or Gmail accounts
• Background syncing of status updates, feeds and contacts
• Share Google Docs in your status updates
• Mention people or topics directly in your status updates or comments
• View notes and emails in feeds
• Attach picture from camera to update
• Notifications support for new posts, mentions
• Different notification modes: Vibrate, Sound, Notification Lights
• Add Socialwok widget to your Application Screen

"We have also chosen to optimize our mobile clients for performance rather than for features. Hence, we deliberately chose to do a lot of local caching and synchronization of application data. Our beta testers of the Socialwok for Android and iPhone have reported very quick browsing and searching of their status updates on the mobile."

• Support for iOS 3.1 above
• Drag and update of status updates in feeds
• View notes and emails in feeds
• View the associated feeds and info for people

About Voiceroute Pte Ltd.

Socialwok brings to the enterprise simple and powerful feed based social networking sharing technologies that help thousands of businesses daily to collaborate on Google Apps. Socialwok is the winner of the Techcrunch 2009 demopit award and has been profiled by ReadWriteWeb and the Google Enterprise blog. Socialwok is a service from Voiceroute Pte Ltd; headquartered in Singapore with offices in North America. For more information, visit www.socialwok.com

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